Social Media guide for CEF beneficiaries

Beneficiaries of the Connecting Europe Facility (CEF) in the fields of Transport and Energy can benefit from a new publication designed to help them ascertain whether a social media presence would yield advantages for their communication efforts.

The social media guide for CEF beneficiaries offers insights into the main social media channels and explains how to plan, execute and evaluate an effective social media campaign. The guide also details how, by linking and following CINEA's own social media accounts, messages can be multiplied and ultimately reach a wider audience.