FLAW4LIFE

The FLAW4LIFE project aimed to change food consumption habits and create an alternative market for ‘ugly’ (or less than perfect-looking) fruit and vegetables. It aimed to bring about the equal marketing of all quality fruit and vegetables regardless of their size, colour and shape. The project achieved this goal by replicating nationally an innovative methodology (called Fruta Feia or Ugly Fruit), which had already been tested in Lisbon.